Marketing Collateral
Sell sheets
Skills: hands-on design
Marketing materials
Skills: creative direction, some hands-on design, vendor procurement & management
Marketing and membership collateral for mailings and distribution
Skills: creative direction of contents and packaging, some hands-on design, vendor procurement & management
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Full page ad for dental journal
Skills: hands-on design
Postcard series
Skills: creative direction, conceptual collaboration, photo editor, printing and distribution planning
Campaign for launching online analytics platform
Skills: creative direction, collaboration and concept planning
Campaign was targeted to employees as well as external clients. A giant power button was installed on the floor of the employee cafeteria to get staff excited about the new online platform. Playful discourse occurred in the lunch line – “Hey, are you ON or OFF?”, “Are we allowed to step on it?” Mission accomplished.
Campaign for customer service training and measurement product
Skills: hands-on design, concept, printing